Commercial listening now accounts for 56% of total listening, compared to the BBC’s 41.7%.
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Online listening now has a 29.7% share, compared to just 26.2% for AM/FM.
The platform brings together first-party data, analytics, and AI-driven creative optimisation tools which offer real-time performance insights across OOH, audio and video.
Global’s Dax ID now utilises an AI model which analyses data points and helps connect listening moments with online activity, providing a more accurate picture of an individual listener behaviour and better attribution of conversions.
AudioXi Moment offers advertisers access to highly targeted audio and in-app inventory based on in the moment insights so listeners can be reached based on mood, mindset and behaviour.
Taylor Swift chose to promote her new album on five UK radio stations. For a star who could have chosen any means, why choose radio?
The audio streaming giant announced its co-founder and CEO, Daniel Ek was handing over the reins, marking the end to a defining era not just for Spotify, but for the music industry as a whole.
Spotify is the latest streamer to integrate its inventory into Amazon Ads’ demand-side platform. The move has benefits for both parties along with the potential to reshape media planning.
To celebrate International Podcast Day, The Media Leader team picked their episodes from our podcast. Now’s your chance to catch up if you missed any of these.
Radiocentre’s annual event was jam-packed with insightful research and exciting guests.