The Compass scheme is designed to spotlight black-owned businesses by providing OOH advertising space.
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Total marketing budgets rebounded after Q1’s downward revision, but a lack of growth in main media budgets suggests an embrace of short-termism, the latest IPA Bellwether shows.
A Radiocentre report highlighted five key ways in which the sector offers public value.
The Rajar Midas spring 2025 survey highlights the continued popularity of podcasts within the audio sector.
The audio production trade body argues that the recently published Creative Industries Sector Plan overlooks the thriving segment.
Roadblock will provide brands with extensive reach through access to roadside digital screens.
Conversations around audio matured along the Croisette year as brands and agencies increasingly recognised the opportunities in digital audio.
Some clear creative trends have emerged from this week’s Outdoor Lion winners, while the medium is growing in prominence alongside retail media.
| Maria Iu
Radio Ready includes Bauer, BBC and Global.
Research has found that combining digital audio and in-video audio provides opportunity for brands to increase performance.