The BBC has grown its share against commercial radio after two quarters of decline.
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NUJ members are deciding whether recent concessions to the BBC’s plans to “modernise” its local services are sufficient.
In brief: BBC Radio 2 host Ken Bruce is leaving after 31 years to join Bauer Media’s Greatest Hits Radio.
A recent global review of automation in the radio buying process by Egta highlighted the need for digital transformation in some markets and offered advice from those that have already tackled the issue.
Creative standout drops by 1% for every extra 10 words in an audio ad, which could lead to lower conversion rates, an analysis of 13,000 spots has revealed.
In brief: the companies aired 29,000 ads between 2019 and 2020 featuring fake testimonials from radio personalities about Google’s Pixel 4 smartphone.
As long as brands continue to ignore ‘trust’ in their media planning, where is the incentive for this industry to become more trustworthy?
HSBC is trying to “stop people in their tracks” with an array of targeted social media ads that lay out “horrifying and unexpected” facts about economic abuse.
New research by Radiocentre has found 75% of UK adults listen to commercial audio for an average of 15 hours a week.
Mediatel Connected’s popular whitepaper “The who, what, where, why and how of podcast listening” has returned with new data from its exclusive Video & Voice survey, run by YouGov.