In brief: UK cinema advertising contractor Pearl & Dean has secured a new contract with Curzon starting in July 2023.
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The UK ad market will grow by 3.8% to a total of £36.1bn in 2022, according to the latest quarterly Advertising Association/Warc Expenditure Report.
In brief: Disney topped the global box office with $4.9bn from 16 films.
Agency execs and industry leaders discuss what medium had the best year in 2022.
The Media Leader spoke to media agency execs, broadcasters, intermediaries, specialists and columnists to find out their thoughts on the most significant change in media this year.
In brief: it is the sixth-largest opening weekend in the UK in 2022.
From sustainability, the talent crisis and trust in media, to ad fraud, inflation and Netflix’s ad tier, The Media Leader has covered a lot of news this year, but what were our most-read stories?
Dentsu expects global ad spend to grow by 3.8% in 2023, a slowdown compared to +8.0% in 2022. Much of that growth will be driven by price inflation.
In brief: the UK box office surpassed £878m for the year through November, ;ed by a fairly strong UK showing from ‘Black Panther: Wakanda Forever’.
Davina Barker tells The Media Leader what she would change about the industry and reveals who is the best salesperson she knows.