This special four-part series of the podcast, which we’ve produced with Bloomberg Media, features Bloomberg’s Duncan Chater and VCCP Media’s Steve Taylor.
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CFOs are becoming more important in the decision-making process for connected TV vendors, according to a leading executive at Imax.
| Maria Iu
The AV Reach Maximiser enables users to choose demographic, input budget and select channels to help them better reach their target audience.
| Sam Bird
We need to understand “the most powerful force to influence consumer behaviour” to leverage them on behalf of brands.
Stop being ashamed. There is an abundance of fantastic work and innovation taking us on the journey back to a proud industry.
Many of the UK’s most trusted and experienced leaders in media and advertising are once again joining forces to judge this year’s awards.
Whatever happened between Michael Kassan and UTA, the great dealmaker’s acrimonious exit marks the end of an era for the industry’s so-called power brokers, writes the editor-in-chief.
| Maria Iu
The Media Leader asked a selection of leading industry figures, including some of our own Top 50 Women Gamechangers in TV: how will you inspire inclusion in your team this year?
Total box office performance is tracking 1% higher year to date, but is likely to receive a boost from Dune: Part Two in March.
A new book, Sustainable Advertising, looks at how brands and agencies can help create a better future for all. Its authors discuss some action points.