SOV no longer represents the majority of a brand’s communication focus. Drawing conclusions from it can be highly misleading.
More Cinema articles
Redundancy, global conflicts and hybrid working are just some of the challenges that require refreshed training solutions — and it starts with better mental wellness.
Total box office for the UK and Ireland in January reached £67.8m, according to Comscore.
Pearl & Dean’s Charlene Williams joins the podcast this week alongside host Jack Benjamin and special guest Sam Tidmarsh to discuss the post-pandemic box office recovery and why DEI efforts can’t stagnate at media companies.
Editor-in-chief Omar Oakes and reporter Ella Sagar were on the scene at The Year Ahead event to ask delegates: if you could wave a magic wand, what would you do to improve the media industry in the year ahead?
Marketing effectiveness best practice needs an evidence-based approach that uses a variety of measurement techniques, not relying on spurious digital metrics.
With in-housing on the rise and a continued focus on efficiency and targeting, the industry could do better to quantify the value of creativity.
Everything in digital can be measured and this abundance of measurement gives marketers a feeling of control. But we have forgotten the basics of marketing that still apply today.
| Maria Iu
UK adspend expected to be up 5.9%, compared with 3.9% in October’s Expenditure Report.
The “exodus” of talent is one of the industry’s most pressing challenges, according to a leading cinema executive and rising star in media.