We need to bring back the generalist to properly serve clients as AI streamlines previously labour-intensive processes, argues VCCP Media’s joint chief strategy officer.
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Investing in accessible advertising helps brands amplify their reach and develop a deeper connection with a large audience.
Box office revenue eclipsed a key milestone in cinema’s post-Covid recovery, but remains behind pre-pandemic levels.
Total 2023 box office is running 8% ahead of the equivalent year-to-date period in 2022, according to the latest figures from Comscore.
WPP’s GroupM has maintained its global ad-revenue growth estimate at 5.8% to $889bn in 2023 but predicts a slight growth slowdown next year.
Cinema ads have consistently higher levels of memory and personal engagement than other mediums, a new study has found.
Media & entertainment is a major category for out-of-home, so will it be affected by film and TV delays?
Jack Benjamin is joined by Ella Sagar and Cass Naylor to discuss fears of AI’s ability to spread disinformation, Journalism Matters week takeaways, and the strength of the ad market as we approach the holiday season.