The “exodus” of talent is one of the industry’s most pressing challenges, according to a leading cinema executive and rising star in media.
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We need to bring back the generalist to properly serve clients as AI streamlines previously labour-intensive processes, argues VCCP Media’s joint chief strategy officer.
Investing in accessible advertising helps brands amplify their reach and develop a deeper connection with a large audience.
Box office revenue eclipsed a key milestone in cinema’s post-Covid recovery, but remains behind pre-pandemic levels.
Total 2023 box office is running 8% ahead of the equivalent year-to-date period in 2022, according to the latest figures from Comscore.
WPP’s GroupM has maintained its global ad-revenue growth estimate at 5.8% to $889bn in 2023 but predicts a slight growth slowdown next year.
Cinema ads have consistently higher levels of memory and personal engagement than other mediums, a new study has found.
Media & entertainment is a major category for out-of-home, so will it be affected by film and TV delays?