For all the challenges the sector faces, there are very few media channels in which watching the ads are considered as part of the whole experience
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Channel 4 will run an on-air promotional campaign running across its portfolio of channels and a paid digital campaign.
Emma Hargreaves, head of customer success at Kantar’s Media division, states the case for why advertisers should be flocking back to cinemas
Jacob reflects on the progress adland has made in realising the effects it has on culture, what she is most looking forward to in 2021, and her expectations for the future of cinema.
As the UK public begins to head back into schools and offices, DCM’s Karen Stacey takes out her red pen and writes up cinema’s school report for the year 2020/21
From June brands will be able to advertise against event cinema productions in the UK for the first time, including screenings of live events such as theatre, ballet and concerts.
From a complete genre buster to a soulless cruise ad, Dominic Mills sings his praises to great music.
The CEO of cinema’s largest advertising company tells Michaela Jefferson why she wants to work with TV, what the big screen must do to win in a streaming world – and how she wants to take on Facebook and Google.
The global cinema advertising market is expected to be worth $4.6 billion this year, representing a 6.8% rise from 2018, which places cinema as the second fastest growing ad medium this year behind the internet.
Facebook is partnering with cinemas on an in-app ticket booking platform as part of its ongoing efforts to re-engage users with “meaningful social interactions”.