| Sam Bird
We need to understand “the most powerful force to influence consumer behaviour” to leverage them on behalf of brands.
More Cinema articles
Stop being ashamed. There is an abundance of fantastic work and innovation taking us on the journey back to a proud industry.
Many of the UK’s most trusted and experienced leaders in media and advertising are once again joining forces to judge this year’s awards.
Whatever happened between Michael Kassan and UTA, the great dealmaker’s acrimonious exit marks the end of an era for the industry’s so-called power brokers, writes the editor-in-chief.
| Maria Iu
The Media Leader asked a selection of leading industry figures, including some of our own Top 50 Women Gamechangers in TV: how will you inspire inclusion in your team this year?
Total box office performance is tracking 1% higher year to date, but is likely to receive a boost from Dune: Part Two in March.
A new book, Sustainable Advertising, looks at how brands and agencies can help create a better future for all. Its authors discuss some action points.
The weekly feature aims to shout about the creative work of media practitioners.
With consumers having to make purchase decisions influenced by seemingly opposing economic and environmental forces, brands need to carefully balance their messages.
Event marking one year of the Essence and MediaCom merger was attended by partners including ITV and Channel 4.