Year-to-date box office revenue is now tracking 9% behind the equivalent period last year amid a relatively weak film slate and disappointing performance from a number of titles including Furiosa.
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Salesforce’s media lead, Neil Robinson, laid bare key challenges to the industry in a recent webinar hosted by The Media Leader that discussed how advertisers and media owners risk “leaving money on the table”.
Amazon’s audiobook service Audible’s three-phase disruptive campaign for its title 1984 that “no page was left unturned’ in the campaign.
The pet-food brand is sponsoring weekly cinema showings for dog owners and their canine companions.
Reporters Jack Benjamin and Ella Sagar are back with a look at the stories that mattered most in media and advertising this week.
Year-to-date box office is now tracking 3% down compared with the year before, although Q1 attendance figures were still positive.
| Maria Iu
Event at RNCM takes place three weeks ahead of London conference.
Media agency Starcom’s chief strategy officer Dan Plant is joined by Bloomberg Media’s Duncan Chater and Omar Oakes to delve into how video and original programming have redefined the boundaries of brand engagement and audience resonance. (Partner content)