Digital Cinema Media, the UK’s largest cinema advertising sales house, found that 98% of all cinema showings are a shared viewing experience — more than double TV and YouTube figures from Barb and Thinkbox.
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The campaign, which showcases a new brand identity, spans TV, VOD, cinema, OOH and social platforms.
All the latest from Cannes Lions with The Media Leader team on the ground.
Year-to-date box office revenue is now tracking 9% behind the equivalent period last year amid a relatively weak film slate and disappointing performance from a number of titles including Furiosa.
The UK’s largest cinema advertising sales house found Barbie, The Super Mario Bros Movie and Oppenheimer gained the highest TVRs for young people last year.
Our indie film sector risks being muscled out of the limelight — unless we get smart about seeking alternative funding, writes the founder and executive producer of Euras Films.
Salesforce’s media lead, Neil Robinson, laid bare key challenges to the industry in a recent webinar hosted by The Media Leader that discussed how advertisers and media owners risk “leaving money on the table”.
Amazon’s audiobook service Audible’s three-phase disruptive campaign for its title 1984 that “no page was left unturned’ in the campaign.
The pet-food brand is sponsoring weekly cinema showings for dog owners and their canine companions.
Reporters Jack Benjamin and Ella Sagar are back with a look at the stories that mattered most in media and advertising this week.