Brands should use cinema activations at the beginning of campaigns as a “primer” for other media, delegates heard today.
More Cinema articles
The UK’s largest cinema ad sales house has adopted a new audience currency which will be compiled into quarterly reports on the Connected platform.
TV advertising spend in the UK is expected to decline by 3% this year amid “tightened budgets”.
Attention measurement, weathering the cost-of-living crisis, and increasing closeness between planners and creatives were highlighted as key to driving effectiveness at The Future of Brands.
Advertising Week Europe took over the Picturehouse Central cinema complex in London’s Piccadilly for three days of industry insights last week. The Media Leader’s Mike Fletcher was on the ground, tuned in to the panel discussions around three key areas – Artificial Intelligence, Data, and Connected TV.
In brief: Paramount Pictures has used Ocean Outdoor’s DeepScreen® 3D technique to promote new action film Transformers: Rise of the Beasts.
BFI IMAX has awarded Pearl & Dean its advertising sales contract after the UK’s biggest cinema screen ended its agreement with Odeon last year.
Any brand who manages to move, astonish, entertain, or amuse a crowd in a cinema environment benefits exponentially, writes Jan Gooding.
Sabrina Clarke interviews Makers’ executive producer Sophie Chapman-Andrews about how to make productions more sustainable.
In brief: The Lego Group has created a brand tie-up with Picturehouse Cinema’s Kids’ Club to promote its UK Lego City campaign.