Any brand who manages to move, astonish, entertain, or amuse a crowd in a cinema environment benefits exponentially, writes Jan Gooding.
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In brief: The Lego Group has created a brand tie-up with Picturehouse Cinema’s Kids’ Club to promote its UK Lego City campaign.
The Writer’s Guild of America’s strike is likely to negatively effect global streaming companies, which are already losing money.
In brief: Cineworld, the world’s second-largest cinema chain, has filed a reorganisation plan with a bankruptcy court which “wipes out” existing shareholdings.
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In brief: Disney topped the global box office with $4.9bn from 16 films.