Odeon and Cineworld UK cinemas showing ‘Bros’ will feature a bespoke LGBTQ+ ad reel as part of a special deal negotiated by sales house Digital Cinema Media.
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In brief: total pre-tax restructuring charges are expected to reach $2.3-$4.3bn.
In brief: Warner Bros. is set to become the first major studio to sell a film as an NFT.
In brief: Total Media, the behavioural planning agency, has appointed Kieren Mills as head of broadcast.
The owner of Pearl & Dean has rebranded its Irish cinema ad business Wide Eye Media as Pearl & Dean Ireland.
Eurostar has launched its first campaign since 2019 across TV, OOH, cinema and digital.
National Cinema Day provided a much-needed boon to an industry that is still lagging behind pre-pandemic levels of attendance.
The total box office takings for August for the UK & Ireland were £62.80m as cinema takings fail to reach pre-pandemic levels.
Being early and flexible is the key to planning media during a festive season with a cost-of-living crisis and a World Cup around the corner.
In brief: Participating cinemas in the UK and US will sell tickets for less than half price on for National Cinema Day.