The Guardian has launched its “biggest European campaign” to reinforce its three-year strategy and coincide with the digital launch of The Guardian Europe.
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Total box office revenue for August surpassed £104m, which is 67% higher than August 2022 and brings year-to-date box office 10% above this time last year.
Hollywood has often featured ad executive characters as Lotharios who are high-strung, over-worked, and predominantly male. Has the industry changed?
Partner content: Ready to make a big impact? Incorporate cinema advertising into your launch campaign to boost brand perception and leave a lasting impression on your audience.
Host Jack Benjamin is joined by editor Omar Oakes and reporter Ella Sagar to discuss the latest news around the media industry in a new podcast format.
Analysis: While this proves cinema can still deliver big cultural moments in a way that few media channels can, it’s a pretty high bar to clear regularly.
The UK’s largest cinema ad sales house has today launched its first Cinema TVRs report on the Mediatel Connected AV app to align its measurement with other AV channels.
June box office figures totalled £90,317,164; 28% lower than June 2022, which included the release of Jurassic World Dominion and Elvis.
Brands should use cinema activations at the beginning of campaigns as a “primer” for other media, delegates heard today.
The UK’s largest cinema ad sales house has adopted a new audience currency which will be compiled into quarterly reports on the Connected platform.