Emotional advertising delivers more profit and drives longer-term engagement, writes Karen Stacey, CEO, Digital Cinema Media. Are you ready to spread the love?
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UK advertising expenditure grew 6.8% year-on-year in the third quarter of 2015 to reach £4,646 million – the strongest third quarter on record.
The move will help cinema align itself with other AV channels as it seeks to revamp big screen media buying.
Star Wars: The Force Awakens will be released into a very different media landscape to that encountered by the original film – how will it square up to TV’s Death Star, wonders Richard Marks.
Cinema has 20 times the media return on investment for efficiency, per person, compared with TV, according to new research carried out by Digital Cinema Media and Millward Brown.
As cinema adspend approaches its highest level on record, Warc’s James McDonald looks at what’s driving the sector.
The latest Advertising Association and Warc Expenditure Report has revealed that UK adspend grew 5.8% to reach a record high of £9,424m in the first half of 2015.
Hipkiss is the latest in a series of hires looking to bolster DCM’s commercial arm.
Digital Cinema Media (DCM) is to substantially invest in its commercial team with four new recruits across its innovations, sales and client teams this month, as Karen Stacey marks six months as CEO.
In her new role, Jones will lead the newly-joined marketing and insight teams to help underline the importance of cinema-going audiences and how brands can inform customers’ decisions.