Media agency Starcom’s chief strategy officer Dan Plant is joined by Bloomberg Media’s Duncan Chater and Omar Oakes to delve into how video and original programming have redefined the boundaries of brand engagement and audience resonance. (Partner content)
More Cinema articles
| Maria Iu
The UK ad market grew by 6.1% overall but declined 1.2% in real terms, with online accounting for more than three-quarters of spend.
| Tim Levy
Our already world-leading creative industries could be the niche we need to become an AI superpower. This is how the government can help.
In an update on a 2020 piece, Ian Mc Grath looks at ways to improve integrated campaigns as we shift from an “either/or” approach to “and” thinking.
Watch: Omar Oakes is joined by Bloomberg Media’s Phil Robinson and Havas Media Network UK’s chief planning officer, Jackie Lyons. They delve into the transformative impact of incorporating insights and data tools into your advertising strategy.
Total UK and Ireland box office in March reached £99.8m, 24% higher than in March 2023.
This special four-part series of the podcast, which we’ve produced with Bloomberg Media, features Bloomberg’s Duncan Chater and VCCP Media’s Steve Taylor.
CFOs are becoming more important in the decision-making process for connected TV vendors, according to a leading executive at Imax.
| Maria Iu
The AV Reach Maximiser enables users to choose demographic, input budget and select channels to help them better reach their target audience.
| Sam Bird
We need to understand “the most powerful force to influence consumer behaviour” to leverage them on behalf of brands.