| Maria Iu
At a Bloomfest panel, executives from across the media industry discussed the importance of learning and how to support others.
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The latest buoyant UK adspend figures show some strange trends that could have a profound influence on the future of advertising.
SOV no longer represents the majority of a brand’s communication focus. Drawing conclusions from it can be highly misleading.
Redundancy, global conflicts and hybrid working are just some of the challenges that require refreshed training solutions — and it starts with better mental wellness.
Total box office for the UK and Ireland in January reached £67.8m, according to Comscore.
Pearl & Dean’s Charlene Williams joins the podcast this week alongside host Jack Benjamin and special guest Sam Tidmarsh to discuss the post-pandemic box office recovery and why DEI efforts can’t stagnate at media companies.
Editor-in-chief Omar Oakes and reporter Ella Sagar were on the scene at The Year Ahead event to ask delegates: if you could wave a magic wand, what would you do to improve the media industry in the year ahead?
Marketing effectiveness best practice needs an evidence-based approach that uses a variety of measurement techniques, not relying on spurious digital metrics.
With in-housing on the rise and a continued focus on efficiency and targeting, the industry could do better to quantify the value of creativity.
Everything in digital can be measured and this abundance of measurement gives marketers a feeling of control. But we have forgotten the basics of marketing that still apply today.