Cinema ads have consistently higher levels of memory and personal engagement than other mediums, a new study has found.
More Cinema articles
Media & entertainment is a major category for out-of-home, so will it be affected by film and TV delays?
Jack Benjamin is joined by Ella Sagar and Cass Naylor to discuss fears of AI’s ability to spread disinformation, Journalism Matters week takeaways, and the strength of the ad market as we approach the holiday season.
‘Taylor Swift: The Eras Tour (Concert)’ had the second-biggest box office in the UK last month on its way to becoming the highest-grossing concert film of all time.
TikTok will roll out its content across billboards, cinemas and other video-enabled out-of-home screens in its global “Out of Phone” solution.
September’s box office was 13% higher than last year’s, as cinemas return to post-Barbenheimer audience growth.
Rupert Murdoch is stepping down as chairman of the boards of News Corp and Fox Corp, effective mid-November, ending an unprecedented seven-decade career as one of media’s truly iconic global figures.
The Guardian has launched its “biggest European campaign” to reinforce its three-year strategy and coincide with the digital launch of The Guardian Europe.
Total box office revenue for August surpassed £104m, which is 67% higher than August 2022 and brings year-to-date box office 10% above this time last year.
Hollywood has often featured ad executive characters as Lotharios who are high-strung, over-worked, and predominantly male. Has the industry changed?