Agency execs and industry leaders discuss what medium had the best year in 2022.
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The Media Leader spoke to media agency execs, broadcasters, intermediaries, specialists and columnists to find out their thoughts on the most significant change in media this year.
In brief: it is the sixth-largest opening weekend in the UK in 2022.
From sustainability, the talent crisis and trust in media, to ad fraud, inflation and Netflix’s ad tier, The Media Leader has covered a lot of news this year, but what were our most-read stories?
Dentsu expects global ad spend to grow by 3.8% in 2023, a slowdown compared to +8.0% in 2022. Much of that growth will be driven by price inflation.
In brief: the UK box office surpassed £878m for the year through November, ;ed by a fairly strong UK showing from ‘Black Panther: Wakanda Forever’.
Davina Barker tells The Media Leader what she would change about the industry and reveals who is the best salesperson she knows.
Screenvision’s CEO discusses the long-tailed recovery of cinemagoing and how cinema and streaming companies have become “strange bedfellows”.
In brief: Center Parcs has renewed its sponsorship deal with Sky Cinema for another five months.
In brief: Disney is planning to lay off some staff and institute a hiring freeze following the company’s disappointing Q3 earnings.