Dentsu expects global ad spend to grow by 3.8% in 2023, a slowdown compared to +8.0% in 2022. Much of that growth will be driven by price inflation.
More Cinema articles
In brief: the UK box office surpassed £878m for the year through November, ;ed by a fairly strong UK showing from ‘Black Panther: Wakanda Forever’.
Davina Barker tells The Media Leader what she would change about the industry and reveals who is the best salesperson she knows.
Screenvision’s CEO discusses the long-tailed recovery of cinemagoing and how cinema and streaming companies have become “strange bedfellows”.
In brief: Center Parcs has renewed its sponsorship deal with Sky Cinema for another five months.
In brief: Disney is planning to lay off some staff and institute a hiring freeze following the company’s disappointing Q3 earnings.
Odeon Cinemas Group, Europe’s largest cinema operator, has launched a new series of pre-show idents which will be shown across its UK and Ireland cinemas.
In brief: Paramount+ added 4.6 million subscribers, growing to 46 million, driven in part by launches in international markets like the UK.
“Trading conditions are at their worst since the Covid outbreak”, reports author warns.
Odeon and Cineworld UK cinemas showing ‘Bros’ will feature a bespoke LGBTQ+ ad reel as part of a special deal negotiated by sales house Digital Cinema Media.