The sales house has released a whitepaper to break down “effectiveness barriers” between advertisers and cinema.
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The Media Leader has compiled predictions for the year from 11 industry leaders at The Year Ahead 2024.
| Maria Iu
At a Bloomfest panel, executives from across the media industry discussed the importance of learning and how to support others.
The latest buoyant UK adspend figures show some strange trends that could have a profound influence on the future of advertising.
SOV no longer represents the majority of a brand’s communication focus. Drawing conclusions from it can be highly misleading.
Redundancy, global conflicts and hybrid working are just some of the challenges that require refreshed training solutions — and it starts with better mental wellness.
Total box office for the UK and Ireland in January reached £67.8m, according to Comscore.
Pearl & Dean’s Charlene Williams joins the podcast this week alongside host Jack Benjamin and special guest Sam Tidmarsh to discuss the post-pandemic box office recovery and why DEI efforts can’t stagnate at media companies.
Editor-in-chief Omar Oakes and reporter Ella Sagar were on the scene at The Year Ahead event to ask delegates: if you could wave a magic wand, what would you do to improve the media industry in the year ahead?
Marketing effectiveness best practice needs an evidence-based approach that uses a variety of measurement techniques, not relying on spurious digital metrics.