In brief: Warner Bros. is set to become the first major studio to sell a film as an NFT.
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In brief: Total Media, the behavioural planning agency, has appointed Kieren Mills as head of broadcast.
The owner of Pearl & Dean has rebranded its Irish cinema ad business Wide Eye Media as Pearl & Dean Ireland.
Eurostar has launched its first campaign since 2019 across TV, OOH, cinema and digital.
National Cinema Day provided a much-needed boon to an industry that is still lagging behind pre-pandemic levels of attendance.
The total box office takings for August for the UK & Ireland were £62.80m as cinema takings fail to reach pre-pandemic levels.
Being early and flexible is the key to planning media during a festive season with a cost-of-living crisis and a World Cup around the corner.
In brief: Participating cinemas in the UK and US will sell tickets for less than half price on for National Cinema Day.
July cinema admissions totalled £13.3m, the biggest month of 2022, but still lagged behind 2019 levels.
Mochi ice cream brand, Little Moons, has adopted an “impact over optimisation” approach to its media planning to create longer term brand impacts.