Mochi ice cream brand, Little Moons, has adopted an “impact over optimisation” approach to its media planning to create longer term brand impacts.
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Pearl & Dean’s sales director reveals this year’s biggest challenge and advice for anyone who wants to do her job one day.
In brief: The consideration comes despite optimism that blockbuster films were driving a strong return of audiences to cinemas.
In brief: BAFTA has launched a cinema ad campaign to particularly show “the huge diversity of career pathways” in to screen industries.
As Warner Bros. Discovery send the Batgirl movie back to the Batcave, Stephen Arnell warns of the greater risks of alienating talent and putting hard limits on original productions.
Paramount+ added 3.7 million net subscribers to grow to 43 million globally and grew revenue 120%
In brief: Warner Bros. Discovery will not release ‘Batgirl’ despite the film being in the final stages of development.
In brief: Currys has gone back to cinema to target students needing laptops for the return to school and university.
Off the back of a successful opening weekend for spy-thriller The Gray Man on Netflix, the streaming giant is cementing plans to turn the film into a franchise.
The superhero flick was the third-largest opening weekend this year.