A new book, Sustainable Advertising, looks at how brands and agencies can help create a better future for all. Its authors discuss some action points.
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The weekly feature aims to shout about the creative work of media practitioners.
With consumers having to make purchase decisions influenced by seemingly opposing economic and environmental forces, brands need to carefully balance their messages.
Event marking one year of the Essence and MediaCom merger was attended by partners including ITV and Channel 4.
The awards, now in their fourth year, are the ultimate accolade that celebrates media leadership in the UK and internationally.
The way budgets are set needs to reflect the turbulent times marketing finds itself in. Old tools are no longer equipped to do the job.
The delay to streaming shows cinema’s power in getting that “big push” for a film, according to Pearl & Dean’s operations chief.
With consumer attention in short supply amid a complex media landscape, the media and the message need to align better to cut through.
Women in media, could you possibly share your opinion? But only if you have time, sorry to bother you, no worries if not, thanks so much in advance.
The sales house has released a whitepaper to break down “effectiveness barriers” between advertisers and cinema.