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The way budgets are set needs to reflect the turbulent times marketing finds itself in. Old tools are no longer equipped to do the job.

We need metrics that are comparable on a like-for-like basis while recognising that no one single metric shows the best result.

The brand is targeting specific audiences in north-west Barb region.

A head of TV understands the advantages of each type of “TV” and can help advertisers navigate this time of convergence.

The TV audience measurement body has chosen BVA BDRC to carry out a study to help shape the future of CFlight.

The measurement company announced the global roll-out of Nielsen One in October 2023.

Whatever we call it, TV can still bring people together and build brands in the long term, but it must shout about it more loudly, writes the editor-in-chief.

Everything in digital can be measured and this abundance of measurement gives marketers a feeling of control. But we have forgotten the basics of marketing that still apply today.

UK adspend expected to be up 5.9%, compared with 3.9% in October’s Expenditure Report.

Granular targeting, integration with the wider ad ecosystem and advanced measurement capabilities mean Amazon will be a formidable player, says Plug Media founder Chris Cochrane.