More Connected Tv articles

Ryan Afshar, head of publisher and programmatic platforms (international), calls for more collaboration in the connected TV sector.

Some of The Media Leader’s Top 50 Women Gamechangers in TV discussed their main takeaways from Connected TV World Summit.

The choice, immediacy and visuals of TV are at their peak, but manufacturers’ pursuit of advertising opportunities risks compromising the viewing experience and, in turn, this golden era. 

Vevo has partnered with Kerv Interactive to bring shoppable ad formats to its CTV network.

Free ad-supported TV is growing much more slowly in Europe than the US because of the continued strength of regional broadcasters, according to a leading TV market analyst. 

Growth reflects unique consumption behaviour in different markets.

Media trading currencies remain crude in an era that demands sophistication. TV can lead the push to change this amid the abundance of data and research available.

The launch of ads on Prime Video could change where TV advertising investment goes while increasing the role of retail media in CTV.

In a special edition of The Media Leader Podcast, editor-in-chief Omar Oakes and reporter Jack Benjamin report live from last week’s Connected TV World Summit in London.

Younger viewers are spending more time watching social video. Broadcasters are leaning in to short form to lure them back in the long term.