More Connected Tv articles

Free ad-supported TV is growing much more slowly in Europe than the US because of the continued strength of regional broadcasters, according to a leading TV market analyst. 

Growth reflects unique consumption behaviour in different markets.

Media trading currencies remain crude in an era that demands sophistication. TV can lead the push to change this amid the abundance of data and research available.

The launch of ads on Prime Video could change where TV advertising investment goes while increasing the role of retail media in CTV.

In a special edition of The Media Leader Podcast, editor-in-chief Omar Oakes and reporter Jack Benjamin report live from last week’s Connected TV World Summit in London.

Younger viewers are spending more time watching social video. Broadcasters are leaning in to short form to lure them back in the long term.

Sky, NBCUniversal, LG Ads, Titan OS and EssenceMediacomX debated how to best reach audiences in developing TV environments.

ITV, Sky and EssenceMediacom discussed what’s next for the industry, with measurement remaining a key focus.

Combining fan data from OTT with that from other social media can open up exciting new revenue streams – and not just for top-tier sports.

The company plans to launch more channels in more genres this year.