More Connected Tv articles

Media at its core is meant to reach as many people in your buying category. When using TV, plan towards relevant reach and opportunities to see, rather than theoretical figures.

Teads co-CEO Jeremy Arditi joins host Jack Benjamin to discuss a number of new AI-powered solutions the ad platform is offering, as well as how the company is expanding its CTV footprint.

Interview: Teads announced a number of new AI-powered solutions and an expansion of its CTV footprint, which co-CEO Jeremy Arditi said was in service of its goal of helping clients effectively reach mass audiences in high-quality environments.

CTV and FAST players need to take three crucial steps to make the burgeoning medium more appealing to advertisers.

Samsung Ads Europe’s head of international agencies shares who her first media lunch was with and her most embarrassing professional moment which means she has never been late to meetings since.

Media agencies should become more like management consultants , focussing on the ‘why’ rather than the ‘how’.

Global approaches are supposed to standardise ways of working, but in standardising, advertisers are going to miss huge opportunities to drive home competitive advantage, writes Wayne Blodwell.

At this crossroads in online advertising and media, Nick Manning examines what went wrong, where we are now and where advertisers should turn to reprioritise quality messaging, effectiveness and creativity.

DoubleVerify identified three times as many CTV ad fraud schemes in 2022 as they did in 2020.

The AI-driven contextual targeting and brand suitability solution provider is appointing Cadi Jones as managing director in EMEA and Poppy Hill as managing director APAC.