More Connected Tv articles

Closed-mindedness when it comes to CTV means agencies and advertisers are missing big opportunities as technology continues to advance.  

Leading industry executives pondered the best AI innovations in TV, whether it already exists or has yet to be conceived.

UK digital adspend grew 11% to £29.6bn last year, ahead of GDP growth of 0.1%, according to the latest IAB/PwC Digital Adspend report.

New RTL AdAlliance research compared attitudes towards video content between 11 European markets and the US for the first time.

Ryan Afshar, head of publisher and programmatic platforms (international), calls for more collaboration in the connected TV sector.

Some of The Media Leader’s Top 50 Women Gamechangers in TV discussed their main takeaways from Connected TV World Summit.

The choice, immediacy and visuals of TV are at their peak, but manufacturers’ pursuit of advertising opportunities risks compromising the viewing experience and, in turn, this golden era. 

Vevo has partnered with Kerv Interactive to bring shoppable ad formats to its CTV network.

Free ad-supported TV is growing much more slowly in Europe than the US because of the continued strength of regional broadcasters, according to a leading TV market analyst. 

Growth reflects unique consumption behaviour in different markets.