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Gracenote teams with major CTV players to optimize contextual ad targeting

A 60-second TV ad with Cher making surprise appearances in different programmes will run on ITV, Channel 4 and Sky. 

Dynamic creative optimisation’s many advantages are barely noticed now — but the ongoing deprecation of third-party cookies and growing data privacy limitations could change that. 

With entertainment on the move, it’s time to optimise — and monetise — engagement from consumers at home and on the road.

Andrew Cole, board member of Liberty Global and one of the original backers of GB News, talks to Omar Oakes about shaking up the status quo of TV measurement and trading.

Watch: Dominic Williams, chief revenue officer at MailOnline’s sales house Mail Metro Media, explains why the publisher has built a new team for podcasts and video.

This industry will be watching closely what the new government’s stance is on talent, AI, sport, social media and the economy. 

An ad campaign accompanying the launch will roll out on 15 July.

Attention data can be used to cross-pollinate a variety of digital ad opportunities and improve creative execution, but many brands haven’t been deploying attention data the right way. 

In response to research that found marketers are still hesitant about CTV, Next Episode argues that there is a myriad of opportunities as the medium is poised for further growth.