More Connected Tv articles

All the latest from Cannes Lions with The Media Leader team on the ground.

Exclusive: Alliance aims to identify challenges facing the sector and improve awareness.

The machine-learning solution will “continuously learn and optimise delivery” and can be applied to advertisers’ first-party datasets through a data clean room.

A lack of understanding of the benefits and perceived high costs are holding back investment in connected TV advertising, a Teads report has found.

The Insights Planner not only shows how many audiences a linear TV campaign did reach, but also provides a breakdown of how many it did not.

Event at RNCM takes place three weeks ahead of London conference.

Closed-mindedness when it comes to CTV means agencies and advertisers are missing big opportunities as technology continues to advance.  

Leading industry executives pondered the best AI innovations in TV, whether it already exists or has yet to be conceived.

UK digital adspend grew 11% to £29.6bn last year, ahead of GDP growth of 0.1%, according to the latest IAB/PwC Digital Adspend report.

New RTL AdAlliance research compared attitudes towards video content between 11 European markets and the US for the first time.