The AI-driven contextual targeting and brand suitability solution provider is appointing Cadi Jones as managing director in EMEA and Poppy Hill as managing director APAC.
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A New York-based investment company has expressed “grave concerns” about digital media measurement platform DoubleVerify’s financial reporting, as well as the efficacy of its ad fraud detection product.
The head of sales for UK & International and connected TV marketplace FreeWheel tells us which other media sectors she would think about working in and her role model.
While losses to CTV ad fraud are less than on non-CTV digital channels, according to a report, some analysts believe the problem is much larger than reported.
YouTube is introducing new AI-powered music ad solutions geared toward helping brands get in front of trending music and reaching Gen Z audiences.
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Ad tech company Say It Now plans to introduce actionable smart speaker ads for TV later this month, and on out-of-home next year.
In brief: DoubleVerify has hailed a new product as the industry’s “first-ever scalable solution to verify viewability on Connected TV”.
Laura Chaibi, international director of ad marketing and insights at Roku shares her greatest achievement and what is consistently coming up in conversations with clients.
In brief: the Amazon Music app has been added to Sky Glass, Sky Stream, and Sky Q.