According to data recently released by digital measurement company Nielsen, the UK’s online audience is at its lowest level for almost a year.
Despite harsh weather sweeping across the country people turned away from the Internet following the post-Christmas slump.
The return Ant and Dec’s Saturday Night Takeaway, after a four year absence, proved that the pint sized Geordies are still the nation’s favourite light entertainment presenters.
The latest ABC digital figures, released today, show a few dips amongst some more moderate levels of growth for newspaper websites in February.
With more than 20 million readers, The Daily Mail shows its dominance as a newsbrand in the latest NRS PADD report combining both print and online platforms.
Twitter is fast becoming an effective medium between brands and consumers, with the latest UK Brandwatch study revealing that every minute over 12,000 tweets mention brands.
After the frenzy of activity that comes with every festive period, January saw the UK’s online population settle back into a normal routine, with the overall number of users falling slightly.
The latest ABC newspaper figures show that the national daily market was down in February, -2.9% period on period, with only the ‘i’ experiencing any growth at all – up 1.4% on January and up 12.8% year on year.
The latest ABC results for the July – December 2012 period have revealed that both the regional media groups and print titles are down, with few seeing any growth at all – but online is looking healthy.
Commercial terrestrial television channels have largely seen a strong performance in their network advertising revenues for the period January 2012 – 13. Only Channel 4 saw a drop in revenues from January 2012, down -17.3% – while Channel 5 was up more than 20%.
The latest ABC digital figures show strong growth across the entire national newspaper market for January 2012, with The Independent online seeing the strongest growth, up 25.1% on the previous month – but the Mail Online still leads.
