More Data Analysis articles

Today’s ABC release, for the January to June 2012 period, paints a fairly bleak picture for the consumer magazine market, with just a few exceptions.

The Domestic News and Affairs market completely bucked the downward consumer magazine trend, with every title posting a YoY increase, with the market up 5.4% YoY and up 0.5% PoP.

Overall the TV Listings market is down 5.4% YoY, with only one title showing a YoY increase (Total TV Guide – up 3.1%).

Ideal Home remains ahead of Country Living in the Home Interest sector, though both titles posted YoY and PoP declines.

An overview of performances by publisher, focusing on some of the triumphs and disappointments of the leading consumer magazine publishers over the January to June 2012 ABC period.

Free titles Shortlist and Sport remain in poll position in the Men’s Lifestyle sector, ahead of paid-for titles Men’s Health and FHM.

The challenging economic climate is still having a huge impact on the Women’s Weekly sector, which is down -11.1% on last year (and -6.9% PoP).

Free title John Lewis Edition remains ahead of Condé Nast’s Glamour at the top of the Women’s Lifestyle sector, despite the handbag-sized magazine clawing back a small 0.8% PoP increase. However, over the year, Glamour is down -11.3% (almost 60,000 copies).

Cast your mind back to Thursday 26 July. Back then it’s probably true to say that a fair few people within the media (and some outside of it) were pretty negative about the Olympics. Maybe that’s a slight exaggeration, but we certainly weren’t expecting the spectacular show Danny Boyle laid on for us.

Stacey Pratt, head of radio branded content at MediaCom, says commercial needs to work harder to grow it’s hours on digital-only stations to contend with the BBC’s offering…