In the perfect example of ‘losing the battle but winning the war’, the final of ITV1’s Britain’s Got Talent achieved the highest ratings for May. Just under 12.6 million viewers stuck through the two-hour plus marathon on 12 May to see Pudsey the dancing dog go walkies with a £500,000 cash prize (oh and the chance to entertain royalty).
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The daily newspaper market is down -8.3% on May 2011, with just one title posting an increase over the year. i continues to see its circulation rise – the title is up 64.3% on this time last year.
The quality titles, both the dailies and Sundays, were the biggest losers in readership terms in the latest NRS release for April 2011 to March 2012 (the first release of 2012 data).
The broadcasters’ network revenue results show a poor month for April, with all of the broadcasters in our analysis posting a decline in revenue year on year.
Most of the UK’s national newspaper sites enjoyed an increase in traffic in April, with all but one of the audited sites posting a rise in unique browsers, according to ABC.
The release of the April’s traffic figures also saw the launch of Hybrid data from UKOM; as well as the home and work panel that has been used to collate pre-April 2012 data, the company now measures traffic from ‘other locations’.
Steve Parkinson, managing director of Magic and Kiss, on today’s RAJAR release…
Digital radio put in a strong performance once again. Listening to radio via a digital platform in terms of weekly reach has increased by 5% year on year, with 23.5 million people now tuning in to radio via a digitally enabled receiver.
Radio listeners in the UK continue to favour Chris Evans’ BBC Radio 2 breakfast show, which enjoyed a 4.2% QoQ rise in weekly reach in Q1 2012.
Capital has retained its position at the top of the London chart after a 4.1% YoY increase in reach (up 0.7 QoQ) to almost 2.3 million listeners, which is its highest figure since 2004.