In the latest ABC Consumer Magazines release, for January to June 2012, 62 titles (excluding groups) reported digital figures – up from just 17 titles in the same period last year.
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To get a real picture of how the consumer magazine market is holding up, Newsline asked AdConnection, Arena Media, Maxus, Carat and MPG Media Contacts for their views.
Today’s ABC release, for the January to June 2012 period, paints a fairly bleak picture for the consumer magazine market, with just a few exceptions.
The Domestic News and Affairs market completely bucked the downward consumer magazine trend, with every title posting a YoY increase, with the market up 5.4% YoY and up 0.5% PoP.
Overall the TV Listings market is down 5.4% YoY, with only one title showing a YoY increase (Total TV Guide – up 3.1%).
Ideal Home remains ahead of Country Living in the Home Interest sector, though both titles posted YoY and PoP declines.
An overview of performances by publisher, focusing on some of the triumphs and disappointments of the leading consumer magazine publishers over the January to June 2012 ABC period.
Free titles Shortlist and Sport remain in poll position in the Men’s Lifestyle sector, ahead of paid-for titles Men’s Health and FHM.
The challenging economic climate is still having a huge impact on the Women’s Weekly sector, which is down -11.1% on last year (and -6.9% PoP).
Free title John Lewis Edition remains ahead of Condé Nast’s Glamour at the top of the Women’s Lifestyle sector, despite the handbag-sized magazine clawing back a small 0.8% PoP increase. However, over the year, Glamour is down -11.3% (almost 60,000 copies).