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ISBA’s cross-media measurement initiative will consult UK advertisers about creating a levy on media activity to part-fund its work

Agencies are developing relationships directly with SSPs. The rest of the media industry needs to be part of the discussion, too.

Future has continued its acquisition spree by buying a specialist gaming reviews brand and a social listening start-up.

It’s essential for advertisers to start understanding the ratio of working media versus. non-working media.

In what is billed as a “world first”, the pilot brings together IAB UK trade body members including Google and Meta.

Brands, publishers and advertisers ‘waking up’ to the importance of responsible and ethical media. But what sets this start-up apart?

Starling Bank’s boycott of Meta has not impacted its marketing performance or growth, explains Electric Glue’s co-founder.

Creating a framework for measuring attention will not only help us get more engaging ads in our media, but should also deliver a more sustainable industry as a result.

Barbuda will launch its first solo tourism campaign promoting it as an “exclusive” destination to interested travellers later this month.

Analysts are optimistic about the BBC’s short-term future, but less certain about proposals for UK subscriptions and advertising.