Digital adspend in 2021 was up 41% year-on-year to £23.5bn, latest IAB UK figures show.
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Rather than let itself get dragged into the freemium space, Netflix should take a bold and pioneering approach to advertising, writes the editor.
A daily digest of news stories from around the media world, updated by The Media Leader team, to ensure you’re 100% up-to-date.
Advertisers need to engage in more comprehensive media agency management to meet campaign expectations.
The Association of Online Publishers (AOP) has become the first trade body to stream images on its website in a bid to cut its internet carbon emissions.
A daily digest of news stories from around the media world, updated by The Media Leader team, to ensure you’re 100% up-to-date.
People trust banks and they don’t need to be educated about what exactly they do with our money. Our industry should be the same.
March 2022 audiences, revenues and advertiser demand were markedly up on the previous two months with some calling it one of the biggest or best months ever for different categories as audiences returned “in droves”.
Online spend is set to increase significantly over the next year, despite “below average” confidence in marketers’ measurement.
There is a risk of paralysis amongst consumers when it comes to choosing products. The same is true for businesses when analysing data.