More Digital articles

With the gold rush comes risks that brands and media owners need to take into account while exploring the new frontier of NFTs.

A coalition of media-owner bosses and trade-body leaders have written to Boris Johnson to demand urgent action on Big Tech’s ‘harmful’ impact on the industry.

The metaverse, or more precisely the mess we’re going to make of it, is a very dangerous prospect for our industry.

ISBA’s cross-media measurement initiative will consult UK advertisers about creating a levy on media activity to part-fund its work

Agencies are developing relationships directly with SSPs. The rest of the media industry needs to be part of the discussion, too.

Future has continued its acquisition spree by buying a specialist gaming reviews brand and a social listening start-up.

It’s essential for advertisers to start understanding the ratio of working media versus. non-working media.

In what is billed as a “world first”, the pilot brings together IAB UK trade body members including Google and Meta.

Brands, publishers and advertisers ‘waking up’ to the importance of responsible and ethical media. But what sets this start-up apart?

Starling Bank’s boycott of Meta has not impacted its marketing performance or growth, explains Electric Glue’s co-founder.