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Group M has appointed Zuzanna Gierlinska to be the UK managing director for its specialist programmatic media arm.
A daily digest of news stories from around the media world, updated by The Media Leader team, to ensure you’re 100% up-to-date.
With the gold rush comes risks that brands and media owners need to take into account while exploring the new frontier of NFTs.
A coalition of media-owner bosses and trade-body leaders have written to Boris Johnson to demand urgent action on Big Tech’s ‘harmful’ impact on the industry.
The metaverse, or more precisely the mess we’re going to make of it, is a very dangerous prospect for our industry.
ISBA’s cross-media measurement initiative will consult UK advertisers about creating a levy on media activity to part-fund its work
Agencies are developing relationships directly with SSPs. The rest of the media industry needs to be part of the discussion, too.
Future has continued its acquisition spree by buying a specialist gaming reviews brand and a social listening start-up.
It’s essential for advertisers to start understanding the ratio of working media versus. non-working media.