Analysts are optimistic about the BBC’s short-term future, but less certain about proposals for UK subscriptions and advertising.
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Editor’s comment: Long before Putin invaded Ukraine, our media was invaded by Russian disinformation and the conflict has no end in sight.
The founders of a new media start-up want to “turn the way people consume Jewish media on its head” with a disruptive Web3 business model.
The not-so-new players occupy a world of greatly enhanced profit from denial of responsibility. Do they even regard advertising as more than a cash cow?
WPP’s media-buying group GroupM has launched GroupM Premium Marketplace, a programmatic advertising marketplace that is supposed to increase transparency and efficiency.
