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Creating a framework for measuring attention will not only help us get more engaging ads in our media, but should also deliver a more sustainable industry as a result.

Barbuda will launch its first solo tourism campaign promoting it as an “exclusive” destination to interested travellers later this month.

Analysts are optimistic about the BBC’s short-term future, but less certain about proposals for UK subscriptions and advertising.

Priming is one of the ways good advertising works and it’s the reason why public and private work together, writes Justin Gibbons.

The content budget for ITV’s new streaming service will increase to £1.35bn as it prepares to launch before the World Cup in November.

Pandora and Ancestry have become the first advertisers to use ITV’s QR ads format.

Pinterest UK & Ireland’s boss is going against advice to stay true to her values and believes ‘serendipity’ is the tech platform’s route to success.

Esports can no longer be ignored by advertisers and there are five important reasons why.

Editor’s comment: Long before Putin invaded Ukraine, our media was invaded by Russian disinformation and the conflict has no end in sight.

The founders of a new media start-up want to “turn the way people consume Jewish media on its head” with a disruptive Web3 business model.