Advertisers need to take several actions in order to close their own coverage gap and ensure success in the age of media fragmentation, warms Ebiquity.
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The share of digital radio listening has increased by 11% to a new record of 58.5%, according to the latest Rajar results.
The Ad Association’s Lead 2020 reflected a growing tension in adland, writes Bob Wootton. Plus: Accenture quits auditing, ditching ABC and trying to fathom Project Origin.
Glug now operates in over 40 cities worldwide and offers a creative community of 50,000 ‘Gluggers’ the opportunity to network, learn and share ideas.
The Ad Association’s work to rebuild trust is right and sensible, but one can’t help but feel that the target audience is missing.
UK adspend rose 5.6% year-on-year to reach £5.97bn in Q3 2019, 0.8 percentage points ahead of forecast.
A new iteration of IAB UK’s Gold Standard certificate will be launched later this year, incorporating steps to address privacy concerns, opening up to third-party auditing and potentially delivering spot-check follow-ups.
This month the Information Commissioner’s Office outlined further details of how it will tackle the problem of real-time bidding and GDPR compliance. Here, two experts share their views on the progress.
Overzealous brand-safety block-lists – including terms such as ‘Peppa Pig’, ‘sperm whale’ and ‘Star Wars’ – are ignoring the context of journalistic content and costing publishers millions in lost ad revenues.
Gooding, who joins two other non-executive board advisors, Craig Wildman and Nigel Salter, has worked for BT, British Gas and Aviva in a career spanning 35 years.