Partner content: It’s becoming a focal point for brands – but influencer marketing requires a significant improvement in the sophistication of execution and measurement, writes Ebiquity’s Christian Polman.
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From data sharing via ‘clean rooms’ and publisher cooperatives, to contextual advertising or AI solutions, Tim Conley explores the post-cookie future.
Can the Corporation, in its current form, survive an emboldened Conservative government? It’s not looking good, writes Stephen Arnell.
Advertisers need to take several actions in order to close their own coverage gap and ensure success in the age of media fragmentation, warms Ebiquity.
The share of digital radio listening has increased by 11% to a new record of 58.5%, according to the latest Rajar results.
The Ad Association’s Lead 2020 reflected a growing tension in adland, writes Bob Wootton. Plus: Accenture quits auditing, ditching ABC and trying to fathom Project Origin.
Glug now operates in over 40 cities worldwide and offers a creative community of 50,000 ‘Gluggers’ the opportunity to network, learn and share ideas.
The Ad Association’s work to rebuild trust is right and sensible, but one can’t help but feel that the target audience is missing.
UK adspend rose 5.6% year-on-year to reach £5.97bn in Q3 2019, 0.8 percentage points ahead of forecast.
A new iteration of IAB UK’s Gold Standard certificate will be launched later this year, incorporating steps to address privacy concerns, opening up to third-party auditing and potentially delivering spot-check follow-ups.