Sponsor content: The programmatic ad market is currently failing both brands and publishers, writes The Ozone Project’s Damon Reeve – here’s what marketers can do to fix it.
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The Ozone Project, a joint digital ad sales house for publishers, has announced three new appointments to its marketing, trading and account management functions.
When agencies are properly steeped in their client’s brands, it provides the platform to produce great work, writes Adam Morton. Yet too often it does not happen.
As the audio market grows to encompass streaming platforms, podcasts and new tech, agencies are calling for the sector to build a new system to effectively measure it.
HERlarious Comedy for Creatives takes place on 13 November, hosted at the UK headquarters of LinkedIn in central London. Join us!
Sarah Salter, head of innovation at Wavemaker, shares four ways voice will transform marketing in 2020.
Spotify is investing in three distinct areas to ensure it remains a successful proposition as the audio marketplace evolves: content, discovery and access.
An “underlying tone of hesitancy” dominates UK business decisions, according to the Q3 IPA Bellwether report.
Podcasting and the rise of online listening – matched with growth in connected cars, 5G and smart speakers – is driving the market towards a new renaissance.
With plans to launch curated driving playlists and increase investment in podcasts, audio streaming service Spotify has declared that it is “absolutely focused” on growing its share of in-car listening.