With plans to launch curated driving playlists and increase investment in podcasts, audio streaming service Spotify has declared that it is “absolutely focused” on growing its share of in-car listening.
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Diageo has teamed up with marketing and advertising conference MAD//Fest London to launch a search for start-ups who can deliver innovative experiences across its portfolio of drinks brands at MAD//Fest London on 13-14 Nov.
‘Brand experience’ currently sits in a silo and is often articulated through tactical means – when it should drive all aspects of consumer influence.
Having a simple way to think about the function of content will make a big difference to the up-and-coming generation of marketers.
Coming under government fire exposes Facebook’s true agenda, writes David Balko.
From next year, the ad industry may see gaming emerge as a new, independent media channel, industry experts have predicted this week.
The failure of performance marketing to correctly measure all of its media channels is leading to misguided investment decisions and a “truncated” world view, Accenture Interactive’s Amir Malik warned this week.
Tracey Follows argues the $4bn merger is not just a move towards further reach – but deeper engagement with an entire generation who want to use media to change the world.
It’s complex, but adding ‘attention strategies’ to campaigns will be worth it. Plus: Clear Channel greening its estate and Ogilvy’s wedding chicken bucket.
Mediatel News speaks with Illuma to understand how innovation in adtech might see audience behaviour analysis evolve.