More Digital articles

…and why calls for a complete end to targeted advertising are misguided. By the IAB’s James Chandler.

Leonard, who was previously managing director of digital at the online-only publisher, will have a remit focusing on the continued expansion of the title, particularly amongst its growing North American audience.

As the industry prepares for the ICO’s AdTech Fact-Finding Forum, Damon Reeve offers a guide for the two most important links in the programmatic supply chain.

“It hasn’t changed us and we’re only going to focus on ourselves,” said David Norris, during MAD//Fest 2019.

Planet V, to be unveiled at ITV’s annual upfronts on Tuesday evening, is a “fully programmatic” and premium advanced advertising platform built by Amobee technology.

The pilot is evaluating how blockchain can help to permanently resolve issues of trust, transparency and inefficiency in digital advertising.

The news comes as Dentsu announces a series of organisational changes across Amplifi, following an internal review.

Facebook has confirmed that it would allow the Conservative party’s “doctored” Kier Starmer video to run as a paid political ad on its platform, alongside calls for UK electoral law to be “brought into the 21st century”.

More relevant targeting, based on people’s real and recent location behaviours, delivers better outcomes for advertisers, writes Sophie Pemberton.

With retailers under immense pressure, it is imperative stores can be places to spend quality time, and not just money. So get Instagram ready, writes Heather Dansie.