Video ad tech firm Tremor International has struck a deal with News Corp to buy its programmatic video marketplace, Unruly.
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Sutherland talks to Michaela Jefferson about getting the business back on track, painful pitches and bringing the positivity back to adland.
From ferocious video streaming wars to dwindling trust in advertising, or the growth of commercial radio to the BBC’s annus horribilis, Ray Snoddy reviews a year in media.
In the second of two end-of-year specials, experts from across the media and advertising sectors reveal their blueprints for a prosperous future.
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Drayton, who has been with the page-wrap business since its launch in 2009, will be replaced by Matthew Newcomb, Inskin’s COO.
The story of four-year-old Jack Williment-Barr is a perfect symbol of what a serious local newspaper can do when that story is then amplified across the media – and how social media remains a double edged sword.
If we want to continue using personal data, we’re going to have to accept that there will be a short term investment to collecting it clean, writes Adam Gilsenan. And that’s okay.