A new report from Zenith says the industry faces challenges that need resolution before marketers, publishers and consumers realise the “true potential” of programmatic.
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Google has this week announced that political advertisers will no longer be able to target voters based on their political beliefs, following similar moves from Twitter.
The economy remains utterly constipated in the face of continuing and ever more desperate gambits to deliver or deny the 2016 referendum result, writes Bob Wootton. How does that impact adland?
Jan Gooding: The backlash against brands for advertising on Pornhub proves the risks of ad placement are as high as the messages they carry.
By operating the right strategy for a publisher brand, print can still thrive in a digital world, writes Edd Weller.
…and why calls for a complete end to targeted advertising are misguided. By the IAB’s James Chandler.
Leonard, who was previously managing director of digital at the online-only publisher, will have a remit focusing on the continued expansion of the title, particularly amongst its growing North American audience.
As the industry prepares for the ICO’s AdTech Fact-Finding Forum, Damon Reeve offers a guide for the two most important links in the programmatic supply chain.
“It hasn’t changed us and we’re only going to focus on ourselves,” said David Norris, during MAD//Fest 2019.
Planet V, to be unveiled at ITV’s annual upfronts on Tuesday evening, is a “fully programmatic” and premium advanced advertising platform built by Amobee technology.