the7stars’ head of insight and analytics, Helen Rose, explores the appeal of looking back and how it can provide a direct line for brands to connect with consumers.
Showing 1431-1440 of 8,363
More Digital articles
GroupM’s latest adspend forecasts are incredible – but what happens when you factor in ad fraud? Plus: We’ll eat our casquettes if come Boxing Day sales in £2,000 exercise bikes haven’t spiked.
WPP has completed the sell of 60% of its research and analytics business Kantar to Bain Capital, in a deal that is expected to return $1.2bn to WPP investors through a share repurchase programme.
If David Montgomery successfully takes ownership of JPI Media, his ambitions will only grow, writes Raymond Snoddy.
As content creators align with distribution, it’s going to be harder for viewers to find what they want unless they subscribe to a lot of stuff, writes Bob Wootton. Is it a model TV will get away with?
Alistair MacCallum explains how he plans to boost the sector’s credentials ahead of moving in on marketing budgets assigned to other media channels.
People want the ad industry to use their information in a way that is lawful, transparent and secure. It’s Simon McDougall’s job to ensure that happens – so prepare for major change.
In this week’s Media & Marketing podcast, sponsored by UKOM, host John Reynolds is joined by a trio of media executives who have all recently launched start-ups.
It’s beginning to look a lot like Christmas could be a disappointment for brands this year, writes Nick Manning.
A new report from Zenith says the industry faces challenges that need resolution before marketers, publishers and consumers realise the “true potential” of programmatic.