More Digital articles

An “underlying tone of hesitancy” dominates UK business decisions, according to the Q3 IPA Bellwether report.

Podcasting and the rise of online listening – matched with growth in connected cars, 5G and smart speakers – is driving the market towards a new renaissance.

With plans to launch curated driving playlists and increase investment in podcasts, audio streaming service Spotify has declared that it is “absolutely focused” on growing its share of in-car listening.

Diageo has teamed up with marketing and advertising conference MAD//Fest London to launch a search for start-ups who can deliver innovative experiences across its portfolio of drinks brands at MAD//Fest London on 13-14 Nov.

‘Brand experience’ currently sits in a silo and is often articulated through tactical means – when it should drive all aspects of consumer influence.

Having a simple way to think about the function of content will make a big difference to the up-and-coming generation of marketers.

Coming under government fire exposes Facebook’s true agenda, writes David Balko.

From next year, the ad industry may see gaming emerge as a new, independent media channel, industry experts have predicted this week.

The failure of performance marketing to correctly measure all of its media channels is leading to misguided investment decisions and a “truncated” world view, Accenture Interactive’s Amir Malik warned this week.

Tracey Follows argues the $4bn merger is not just a move towards further reach – but deeper engagement with an entire generation who want to use media to change the world.