Sutherland talks to Michaela Jefferson about getting the business back on track, painful pitches and bringing the positivity back to adland.
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From ferocious video streaming wars to dwindling trust in advertising, or the growth of commercial radio to the BBC’s annus horribilis, Ray Snoddy reviews a year in media.
In the second of two end-of-year specials, experts from across the media and advertising sectors reveal their blueprints for a prosperous future.
Our increasingly networked world is set to surprise in profound new ways, argues the futurist Tracey Follows.
Drayton, who has been with the page-wrap business since its launch in 2009, will be replaced by Matthew Newcomb, Inskin’s COO.
The story of four-year-old Jack Williment-Barr is a perfect symbol of what a serious local newspaper can do when that story is then amplified across the media – and how social media remains a double edged sword.
If we want to continue using personal data, we’re going to have to accept that there will be a short term investment to collecting it clean, writes Adam Gilsenan. And that’s okay.
the7stars’ head of insight and analytics, Helen Rose, explores the appeal of looking back and how it can provide a direct line for brands to connect with consumers.
GroupM’s latest adspend forecasts are incredible – but what happens when you factor in ad fraud? Plus: We’ll eat our casquettes if come Boxing Day sales in £2,000 exercise bikes haven’t spiked.
WPP has completed the sell of 60% of its research and analytics business Kantar to Bain Capital, in a deal that is expected to return $1.2bn to WPP investors through a share repurchase programme.