This month the Information Commissioner’s Office outlined further details of how it will tackle the problem of real-time bidding and GDPR compliance. Here, two experts share their views on the progress.
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Overzealous brand-safety block-lists – including terms such as ‘Peppa Pig’, ‘sperm whale’ and ‘Star Wars’ – are ignoring the context of journalistic content and costing publishers millions in lost ad revenues.
Gooding, who joins two other non-executive board advisors, Craig Wildman and Nigel Salter, has worked for BT, British Gas and Aviva in a career spanning 35 years.
Following an out-of-home buying spree in 2018, this week Global finally unveiled its new offering. Here, Kinetic’s Alistair MacCallum shares his reaction to the launch.
Adams, who has spent three years with Havas, will take up the position of global managing director with Brainlabs.
The IPA, which represents agencies, said it was “extremely concerned” by the move, as the ABC said is was “disappointing.”
From the displacement of current tech behaviours to the extreme evolution of influencers, futurist Tracey Follows maps out some of the changes we could see in the new decade and how they might impact media.
Wilful disinformation and restricted access – tactics tried and tested in Trump’s America – are now being deployed in the UK. Our media must resist.
Global’s digital ad sales platform DAX is to extend beyond just audio and be made available to digital outdoor advertisers from next month.
While steps made to demystify digital media have been encouraging, Richard Reeves argues advertisers still lack the kit they need to effectively traverse the landscape.