Following an out-of-home buying spree in 2018, this week Global finally unveiled its new offering. Here, Kinetic’s Alistair MacCallum shares his reaction to the launch.
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Adams, who has spent three years with Havas, will take up the position of global managing director with Brainlabs.
The IPA, which represents agencies, said it was “extremely concerned” by the move, as the ABC said is was “disappointing.”
From the displacement of current tech behaviours to the extreme evolution of influencers, futurist Tracey Follows maps out some of the changes we could see in the new decade and how they might impact media.
Wilful disinformation and restricted access – tactics tried and tested in Trump’s America – are now being deployed in the UK. Our media must resist.
Global’s digital ad sales platform DAX is to extend beyond just audio and be made available to digital outdoor advertisers from next month.
While steps made to demystify digital media have been encouraging, Richard Reeves argues advertisers still lack the kit they need to effectively traverse the landscape.
The awards showcase stand-out innovation and leadership across the TV industry and the shortlisted candidates cover streaming video, advertising technology, data analytics and the user experience.
The switch will introduce a number of changes for UKOM endorsed data, perhaps most notably the use of Ipsos’ new single-source, multi-device research panel, which is built around mobile and is 10,000 large.
Sifting through the available evidence, Dominic Mills forecasts the biggest changes to impact media and advertising this year.