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As the audio market grows to encompass streaming platforms, podcasts and new tech, agencies are calling for the sector to build a new system to effectively measure it.

HERlarious Comedy for Creatives takes place on 13 November, hosted at the UK headquarters of LinkedIn in central London. Join us!

Sarah Salter, head of innovation at Wavemaker, shares four ways voice will transform marketing in 2020.

Spotify is investing in three distinct areas to ensure it remains a successful proposition as the audio marketplace evolves: content, discovery and access.

An “underlying tone of hesitancy” dominates UK business decisions, according to the Q3 IPA Bellwether report.

Podcasting and the rise of online listening – matched with growth in connected cars, 5G and smart speakers – is driving the market towards a new renaissance.

With plans to launch curated driving playlists and increase investment in podcasts, audio streaming service Spotify has declared that it is “absolutely focused” on growing its share of in-car listening.

Diageo has teamed up with marketing and advertising conference MAD//Fest London to launch a search for start-ups who can deliver innovative experiences across its portfolio of drinks brands at MAD//Fest London on 13-14 Nov.

‘Brand experience’ currently sits in a silo and is often articulated through tactical means – when it should drive all aspects of consumer influence.

Having a simple way to think about the function of content will make a big difference to the up-and-coming generation of marketers.