A debate raging between Thinkbox and Ebiquity has a level of rigour and intellectual honesty that is good for the industry, writes Dominic Mills. Plus: Magnetic comes out guns blazing, and a new wave of tech obfuscation.
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A focus on price at the expense of strategic thinking in the media pitch process is delivering harmful returns, the former UK CEO of Dentsu Aegis Network has said.
Confused.com’s chief marketing officer has said he would be willing to pull advertising from Facebook and Google if the duopoly fails to provide a brand-safe environment that is responsible towards consumers.
The Ozone Project, the new joint digital ad sales house for publishers, has appointed Danny Spears as commercial director.
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As part of the deal, JCDecaux will provide Camden with new, digitised bus shelters across the borough.
Rajar’s Q4 2018 report has painted a healthy picture of an evolving radio sector – here are the key take-outs, with views from industry experts.
The most popular digital-only station remains BBC 6 Music with a weekly reach of 2.3 million listeners, while KISSTORY is the most popular commercial digital-only station, with a weekly reach of 1.8 million listeners.
Launched in November, the campaign has already raised over £200,000 with Londoners making a record 9,156 referrals to StreetLink.
Wieser – dubbed Madison Avenue’s de facto chief economist – is a highly influential analyst covering marketing, media, advertising and technology.