Corporate in-housing will continue to demonstrate rapid growth say industry experts, as brands are increasingly looking to assume control over their own data in the supply chain.
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Experts have warned it will be another two years before the online world’s brand safety issues are resolved as they outlined new solutions to a growing industry problem.
Facebook is still winning share of audio-visual advertising, TV remains flat and print media continues to shrink according to the latest forecasts from the investment wing of WPP.
In holding Facebook to account, Damian Collins’ ‘Grand Committee’ of lawmakers was a theatrical master-stroke – as was using one of the tricks of the broadcasting trade to highlight the non-appearance of Zuckerberg.
Following the 2018 Publishers Conference, Mediatel presents the key take-outs, coupled with the remaining challenges to tackle in 2019.
After a stream of hype, the Internet of Things has had a rather quiet 2018. We caught up with specialist IoT agency SharpEnd to find out just how connected the future of marketing is going to be.
Andre Rickerby, CMO at Moonpig, explains why the online card retailer is choosing to move its budget into digital, having built its business through TV.
In another effort to simplify its group structure, WPP is to merge J. Walter Thompson – the world’s oldest advertising agency at 154 years – with digital network Wunderman.
Ahead of delivering a keynote address at MAD//Fest this week, we spoke with Andrew Garrihy, CMO at Huawei, to hear how technology is transforming the impact, potential and experience of Huawei’s products.
The ways in which agencies have adapted since the ANA’s 2016 probe into media rebates appear to have made some elements of trading even less transparent, writes Stephen Broderick.