The drinks giant has a team of experts to help brand managers make the most of media buying and creative agencies. This is not in-housing, but upskilling, and partners should welcome it, the company told Future of Brands Sydney.
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Research by the beauty products giant shows that in-store experiences have a bigger influence on customer journeys than any media – so it has updated them with state-of-the-art tech.
Advertisers should be more “ruthless” in choosing which media platforms they support, according to the chair of Thinkbox, in another public spat between the highly regulated TV industry and the scandal-prone online world.
We’ve been spending billions of dollars of marketing spend on ‘good-enough’ proxies for people and audiences, writes Wavemaker’s Alex Steer. What we’ve built is a house of cards.
Let’s challenge ourselves to achieve brilliant things for children in the digital environment, writes Iain Sawbridge.
An ad-free streaming service co-funded by ITV isn’t going to do advertisers any favours, writes Dominic Mills. Plus: how to cut through the brand purpose white noise.
The Ozone Project, the new joint digital ad sales house for publishers, has appointed Sophie Raptis as client director, managing the platform’s relationships with brands.
Sizmek, the buy-side advertising platform, has made three executive appointments this week – including Paul Wright who joins as general manager with full oversight of the EMEA regions.
Reporting its year end preliminary results on Friday, chief executive Mark Read repeated his earlier remarks that the first half of 2019 would be particularly challenging “due to headwinds from client losses” in 2018.
At the Advertising Association’s LEAD conference in February, research into trust in advertising was revealed which should make all of us in advertising wince, says Tess Alps. But we can fix it.