The World Federation of Advertisers has today announced a new leadership team and elected Mastercard’s chief marketing and communications Officer, Raja Rajamannar, as its new president.
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Hollywood actors and tech billionaires getting together to make content that will inform and educate sounds like terrible entertainment, writes Tracey Follows.
The Joint Industry Committee for Web Standards (JICWEBS) has appointed former IAB chief executive Guy Phillipson as its chair – replacing Richard Foan, who stepped down at the end of 2018.
The shortlist for both the UK and international categories – which will both celebrate a Grand Prix winner during a prestigious ceremony on 8 May – are as follows…
Bob Wootton looks at how adland corrupted one of its favourite buzzwords. Plus: Why we need a review into the value of media channels, and CRM forceably revisited.
According to the first of Zenith’s Advertising Expenditure Forecasts this year, total global adspend is now expected to grow 4.7% in 2019 to reach $623bn, a 0.7 percentage point (pp) upgrade.
Collins has almost 20 years’ experience working at creative agencies and joins McGarryBowen from Leo Burnett and Fallon, where he was UK CEO across both Publicis Groupe agencies.
Sir Martin Sorrell has said his new venture S4 Capital will be defined by speed and a test-and-learn “loop” style marketing as the ex-WPP boss labelled tent-pole campaigns old fashioned.
We’ve finally realised that YouTube is unlikely to ever be 100% safe for advertisers, writes Ebiquity’s Martin Vinter. So how should brands navigate this problem?
Mediatel spoke to four UK marketing leaders who successfully launched their business in the US to find out what drove the decision, the lessons they learned and the advice they’d give to other agencies planning to cross the pond.