More Digital articles

There are metaphorical rooms where we store information about brands – and Dominic Mills is taking a bulldozer to one of his. Plus: if TV ad exposure amongst younger viewers is declining, where else could advertisers go?

WPP’s out-of-home agency has announced that Taylor will be retiring in June 2019.

In his new role, Rod Sobral will be responsible for overseeing all of the agency’s global brands and developing new capabilities for the business.

Oliver Hansard, 4C Insights’ VP Sales, explains why marketers have to take an audience-first approach to their advertising – and why the logical adaption is for media agencies to mould their teams around that strategy.

By offloading lower-end tasks back to the client it frees the agency to work on the much more important, bigger picture stuff.

The government-led review into the future of UK news has its heart in the right place, writes Raymond Snoddy – but there is much missing to really remedy publisher misfortunes.

By encouraging adtech partners to publicly self-declare details about their business models, we can inspire further disclosure and greater levels of transparency, writes the IAB’s Tim Elkington.

Ebiquity’s Christian Polman summarises the key themes from last week’s Future of Brands conference.

It’s a mistake to assume that data drawn from across all touchpoints accurately represents the majority of customer journeys, writes William Hanmer-Lloyd

Ahead of Future of Brands Sydney, Rob Atkinson looks at some of the biggest issues facing the Australian media and advertising market this year