UK businesses will spend almost six and a half billion pounds on seasonal advertising during the final quarter of this year, amid tough challenges on the high street.
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Stevenson takes over from Jon Priest, who stood down in July to join the main investor board as a non-executive director.
As part of its new brand strategy, the men’s media title will also be launching a refreshed Esquire.com/UK to increase the coverage of luxury, style and culture content.
Weaver will be responsible for unifying the data assets and technology across Publicis Groupe UK.
The Ozone Project, a joint digital ad sales house for publishers, has today announced the appointment of Craig Tuck as managing director for its commercial division, Ozone Audience.
10 questions. 5 word answers. 60 seconds with a MAD//Fest speaker. This week: Sony’s Head of Digital Europe, Seb Bardin.
Senior marketers and analysts working in the TV sector have outlined some of the structural faults that are currently undermining marketing effectiveness and subsequently threatening the strength of brands.
Ewan Douglas, Agency Principal – Nations and Regions, Channel 4, explains how addressable advertising is helping to shape the broadcaster’s future offering.
In his new role, Shek will help the organisation meet the challenges of Brexit, as well as work on other key issues including international trade, data and e-privacy.
Kendrick joins from Business Insider, where she was client director for UK and EMEA. Prior to this, she held roles at Mumsnet.com, Amazon UK and Guardian & Observer.