Dominic Mills is perplexed as to why some brands feel the need to indulge in Christmas ads, while those that should don’t strike the right balance between brand and activation.
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By 2020 programmatic advertising will account for more than 80% of digital media spend in the UK market, according to the Zenith’s latest Advertising Expenditure Forecasts.
The news comes as publisher Shortlist Media announces a rebrand to The Stylist Group – leading on the female media brand it also publishes.
Are agencies structured to deliver effectively for their clients across all emerging social media channels? Is there an over-emphasis on just using Facebook?
‘The Age of Television’ combines findings from a quantitative survey of 6,000 people in the UK with qualitative analysis of 150 days of TV and video viewing, filmed through camera glasses worn by 30 people.
It may seem self-evident to those in the creative department, but too often people neglect the importance of their message and their creative, writes Daniel Wilkinson.
Buhlmann will be replaced by Dentsu’s executive chairman Tim Andree, who will maintain both titles. The surprise announcement was made as part of Dentsu’s third quarter results.
UK businesses will spend almost six and a half billion pounds on seasonal advertising during the final quarter of this year, amid tough challenges on the high street.
Stevenson takes over from Jon Priest, who stood down in July to join the main investor board as a non-executive director.
As part of its new brand strategy, the men’s media title will also be launching a refreshed Esquire.com/UK to increase the coverage of luxury, style and culture content.