More Digital articles

With Amazon’s ad services growing at pace, Facebook could be usurped within the next five years, writes Ruben Schreurs.

There is an unconscious bias in adland that assumes the goal of marketing is merely to ‘optimise’. It is high time we prick this idea once and for all, writes BBH’s Richard Madden

After the champagne corks have popped there is a far more important issue for the future of newspapers, writes Ray Snoddy.

Wavemaker UK, Channel 4, BVA BDRC and Newsworks were amongst the winners of the fifth annual awards from Mediatel.

In her new role, Knight will work with media owners to develop strategic account plans for key publishers to optimise their returns from the SpotX platform.

VIOOH, an automated trading platform for the out of home (OOH) industry, has appointed Natalia Escribano as chief commercial officer to head up its sales team.

There are metaphorical rooms where we store information about brands – and Dominic Mills is taking a bulldozer to one of his. Plus: if TV ad exposure amongst younger viewers is declining, where else could advertisers go?

WPP’s out-of-home agency has announced that Taylor will be retiring in June 2019.

In his new role, Rod Sobral will be responsible for overseeing all of the agency’s global brands and developing new capabilities for the business.

Oliver Hansard, 4C Insights’ VP Sales, explains why marketers have to take an audience-first approach to their advertising – and why the logical adaption is for media agencies to mould their teams around that strategy.