Partner content: What do you think your next job will be? If you’re aged over 40 and work in media or advertising then it might be safer to be thinking about your next career, writes Arif Durrani.
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The BBC and ITV have announced they are in the “concluding phase” of talks to launch a paid-for streaming service in the UK.
Mediatel understands that some publishers, led by the News Media Association and Newsworks, want to open industry-wide conversations about the use of ABC as a planning and trading currency after the launch of PAMCo last year.
More 18-24 year olds claim to trust brands than trust the Government, the media, the church or influencers, signalling a potential opportunity for marketers to connect with younger audiences.
Adtech firm IPONWEB has hired Moritz Wuttke as its senior vice president, commercial for its newly-created TV Solutions Group.
Havas’ preposterous ‘meaningful brands’ report has no real world meaning, writes Dominic Mills. Plus: an alternative view on why the competition regulator is investigating Global’s Exterion deal.
YouTube is once again in hot water – this time over communities of paedophiles active on its platform. Why aren’t more advertisers making a stand?
With Amazon’s ad services growing at pace, Facebook could be usurped within the next five years, writes Ruben Schreurs.
There is an unconscious bias in adland that assumes the goal of marketing is merely to ‘optimise’. It is high time we prick this idea once and for all, writes BBH’s Richard Madden
After the champagne corks have popped there is a far more important issue for the future of newspapers, writes Ray Snoddy.