Bob Wootton looks at how adland corrupted one of its favourite buzzwords. Plus: Why we need a review into the value of media channels, and CRM forceably revisited.
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According to the first of Zenith’s Advertising Expenditure Forecasts this year, total global adspend is now expected to grow 4.7% in 2019 to reach $623bn, a 0.7 percentage point (pp) upgrade.
Collins has almost 20 years’ experience working at creative agencies and joins McGarryBowen from Leo Burnett and Fallon, where he was UK CEO across both Publicis Groupe agencies.
Sir Martin Sorrell has said his new venture S4 Capital will be defined by speed and a test-and-learn “loop” style marketing as the ex-WPP boss labelled tent-pole campaigns old fashioned.
We’ve finally realised that YouTube is unlikely to ever be 100% safe for advertisers, writes Ebiquity’s Martin Vinter. So how should brands navigate this problem?
Mediatel spoke to four UK marketing leaders who successfully launched their business in the US to find out what drove the decision, the lessons they learned and the advice they’d give to other agencies planning to cross the pond.
The latest cross-platform audience figures for UK newsbrands show a general growth in readership – although there were numerous declines in both print and tablet readership across the market.
Oliver Lewis, founder and managing director of the independent agency, told Mediatel that News UK was keen to future-proof its business by investing in a rapidly evolving media sector.
NBCUniversal and Sky, both now owned by Comcast, are unifying their advanced advertising capabilities under the AdSmart brand in what is the first joint advertising initiative since Comcast acquired Sky.
Last week saw the IAB host a retirement party for Douglas McArthur, outgoing chairman of UKOM and architect of the Radio Advertising Bureau. Here, Dominic Mills interviews McArthur as he looks back on his career.