Bauer Media has announced that it will be launching a new classical entertainment radio station, Scala Radio – the third new station to be launched by the commercial radio broadcaster in under 12 months.
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Rachel Arch will be joining the IAB, the industry body for online advertising, as its first head of partnerships, whilst Tom Stevens joins as its first head of marketing.
News UK has announced a restructure of its commercial division, The Bridge, bringing together print and digital in a shift towards a brand-focused, rather than platform-led, commercial publishing strategy.
Although some marketers still feel optimistic for 2019, Brexit chaos has dampened business and consumer confidence, driving down budgets and restricting marketing resources. Here, experts share their views on the findings.
After six consecutive years, UK marketing budget growth finally came to an end in the final quarter of 2018, according the latest IPA Bellwether report.
The deal adds Gravity’s marketing capabilities to Vivaldi’s existing business, brand strategy and data analytics offering.
ForwardPMX combines the two independent businesses across North America, EMEA and APAC, pooling 700 staff across 20 offices.
In her new role, Navarro will be responsible for implementing and overseeing transformation strategies, growth strategies, management structures and operational duties.
Dominic Mills assesses adland’s often uncomfortable diversity issues. Plus: sifting through the post-Christmas advertising detritus, and bracing for further out-of-home M&A activity.
The new executive chair of Newsworks tells Mediatel she wants to “extend the fan-base and ultimately tell a different story about news, because the current narrative is too focused on the old world and the decline.”