Although some marketers still feel optimistic for 2019, Brexit chaos has dampened business and consumer confidence, driving down budgets and restricting marketing resources. Here, experts share their views on the findings.
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After six consecutive years, UK marketing budget growth finally came to an end in the final quarter of 2018, according the latest IPA Bellwether report.
The deal adds Gravity’s marketing capabilities to Vivaldi’s existing business, brand strategy and data analytics offering.
ForwardPMX combines the two independent businesses across North America, EMEA and APAC, pooling 700 staff across 20 offices.
In her new role, Navarro will be responsible for implementing and overseeing transformation strategies, growth strategies, management structures and operational duties.
Dominic Mills assesses adland’s often uncomfortable diversity issues. Plus: sifting through the post-Christmas advertising detritus, and bracing for further out-of-home M&A activity.
The new executive chair of Newsworks tells Mediatel she wants to “extend the fan-base and ultimately tell a different story about news, because the current narrative is too focused on the old world and the decline.”
Tracy De Groose, Kathryn Jacob OBE, CEO, Torin Douglas, Matthew Bloxham, Stephen Woodford and Raymond Snoddy share their hopes for 2019.
Bloomberg Intelligence’s Matthew Bloxham outlines his expectations for media and advertising in the year ahead.
Advertising spend in the UK is set to grow 6.1% in 2019 to reach £22.2bn despite expectations of a turbulent year, according to the latest forecasts from Dentsu Aegis Network released today.