It is fundamental that advertisers now use a combination of broadcast and on-demand TV to maintain reach. Too bad Ebiquity’s new report overlooks this fact, says Thinkbox’s Matt Hill.
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The announcement follows reports that hundreds of thousands of pounds are currently being spent on Brexit-related, micro-targeted ads from both sides of the debate.
A new report shows a public crisis of trust caused by a host of advertising sins. Dominic Mills picks them apart in the search for a cure. Plus: Facebook regulation and a Super Bowl alternative.
He joins from addressable TV specialist Sorenson Media, prior to which he worked at companies including OMD, Fox Networks and Adobe Ad Cloud.
RhythmOne, which provides cross-screen advertising with a focus on connected TVs, will be combined with another recent Taptica acquisition, Tremor Video DSP, to create a much enlarged independent business.
John Lowery offers up a way to move fast and break Facebook.
The results of a new study show that TV will lose its ROI advantage at some point between now and 2022, writes Ebiquity’s Michael Karg.
For all its apparent faults, you can’t say Facebook isn’t resilient: the number of people using the social media platform has continued to rise despite a slew of scandals.
Senior marketers will need to refocus on brand messaging rather than data and technology if advertising is to rebuild consumer trust, industry bosses have argued.
As advertiser money continues to flow towards increasingly toxic platforms, Raymond Snoddy wonders what it will take to see proper and ethical reform.