The first analysis of the effectiveness of TAG’s European efforts show strong reductions in ad fraud levels.
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After spending most of his career working in digital media, Nick Suckley has reached a striking conclusion about its future.
From agency regeneration to the language of contempt, and Sorrell’s thirst for revenge to adspend virtue signalling, Dominic Mills shares his views on the year ahead.
Those despairing of the ‘snowflake’ army recruitment ads must realise that the future of warfare is going to be vastly different from the past, writes Tracey Follows.
Condé Nast UK, the publisher of high-end magazines including Vogue and GQ, made a pre-tax loss of £13.7 million last year despite a £4.3 million profit in 2017.
Gaming profited from a host of new services such as direct to console downloads, mobile and social gaming, allowing digital to expand by 12.5%.
The Zenith UK CEO opens up about making it to the top as a single parent, the future of agencies and changing client needs.
PwC’s Sam Tomlinson outlines five reasons why the media and advertising sectors should feel good about 2019.
From the global rise of populism, to the failing economic models of established media, the flow of reliable information is under serious threat, writes Raymond Snoddy.
The new Chris Evans Breakfast Show on Virgin Radio will launch on 21 January 2019 free of ad breaks, thanks to a commercial partnership with Sky.
