More Digital articles

By offloading lower-end tasks back to the client it frees the agency to work on the much more important, bigger picture stuff.

The government-led review into the future of UK news has its heart in the right place, writes Raymond Snoddy – but there is much missing to really remedy publisher misfortunes.

By encouraging adtech partners to publicly self-declare details about their business models, we can inspire further disclosure and greater levels of transparency, writes the IAB’s Tim Elkington.

Ebiquity’s Christian Polman summarises the key themes from last week’s Future of Brands conference.

It’s a mistake to assume that data drawn from across all touchpoints accurately represents the majority of customer journeys, writes William Hanmer-Lloyd

Ahead of Future of Brands Sydney, Rob Atkinson looks at some of the biggest issues facing the Australian media and advertising market this year

A debate raging between Thinkbox and Ebiquity has a level of rigour and intellectual honesty that is good for the industry, writes Dominic Mills. Plus: Magnetic comes out guns blazing, and a new wave of tech obfuscation.

A focus on price at the expense of strategic thinking in the media pitch process is delivering harmful returns, the former UK CEO of Dentsu Aegis Network has said.

Confused.com’s chief marketing officer has said he would be willing to pull advertising from Facebook and Google if the duopoly fails to provide a brand-safe environment that is responsible towards consumers.

The Ozone Project, the new joint digital ad sales house for publishers, has appointed Danny Spears as commercial director.