As the Web turns 30, its creator says it would be both defeatist and unimaginative to suggest it cannot be changed for the better. Here, Ray Snoddy sizes up the scale of the challenge.
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As digital out-of-home screens steal the limelight, what’s to become of the humble billboard, asks Stuart Taylor – and what does it mean for advertisers?
Cindy Rose OBE is to join the board of WPP as a non-executive director as the holding company seeks to boost its tech credentials.
In a time of economic and political turmoil, the marketing industry needs to take a leaf from its own book, writes Adam Morton.
The Unilever CMO has made admirable public promises to clean-up parts of adland – but remains strangely tight-lipped about any progress, writes Dominic Mills.
“Piecemeal and inadequate” responses to the failings of online platforms has today seen a House of Lords committee call for new regulatory oversight.
Michaela Jefferson meets the young coders behind Permutive – the start-up publishers are now queuing up to work with.
The drinks giant has a team of experts to help brand managers make the most of media buying and creative agencies. This is not in-housing, but upskilling, and partners should welcome it, the company told Future of Brands Sydney.
Research by the beauty products giant shows that in-store experiences have a bigger influence on customer journeys than any media – so it has updated them with state-of-the-art tech.
Advertisers should be more “ruthless” in choosing which media platforms they support, according to the chair of Thinkbox, in another public spat between the highly regulated TV industry and the scandal-prone online world.