The World Federation of Advertisers has today published a global media charter as it rallies agencies, ad-tech providers, media owners and platforms to create a “safer, more transparent” environment for brands and consumers.
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Digital radio is in rude health and now represents the majority of all radio listening with a narrow 50.9% share, according to the latest Rajar results for the first quarter of 2018.
As Rajar publishes its first quarter results for the radio market, Mediatel presents a full round-up for the national stations and networks and the digital and breakfast markets.
As Rajar releases its first quarter results for the radio market, Newsline presents the key findings showing station and network reach, share and average listening hours.
Facebook removed 837 million pieces of spam in the first quarter of 2018, according to a new report released by the social media platform as it continues to appease demands for increased transparency.
Alps currently serves as the chair of Thinkbox, the marketing body for commercial TV in the UK.
A new study shows that the act of watching TV while using a mobile or tablet actually improves the viewer’s chances of following up on an advert by 75%.
According to the report, 2018 will be the largest growth year ever with an extra 28 million subscribers
Following a surprise turn of events ahead of Ireland’s abortion referendum, Ray Snoddy says it’s time all countries reviewed their rules to take account of the new realities of global communications.
Talon’s Sophie Pemberton explores the role for full motion out-of-home alongside social.