After decades of broadcast media telling people what to buy and what to do, voice activated machines have found a way to first listen to and then respond to consumers. By Tracey Follows.
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In the wake of the Cambridge Analytica scandal, Facebook has this week suspended approximately 200 apps as it conducts investigations into misuse of data.
GroupM’s denunciation of blockchain technology in the advertising space is a red-herring, writes Ashley Mackenzie.
The issue on sale from 29 May will be the final edition of the weekly magazine, which Time Inc. said could not compete in an era where fashion news can be sourced online and through social media.
Attention and emotion are the forces that drive memory encoding into the brain – exploiting it could help turn the fortunes of publishers around, writes Dominic Mills. Plus: ignoring GDPR.
Many magazines these days are merely springboards to the real money – and readers are targets to be turned into consumers.
Leading regional publisher Archant is keen to step up as the David to Facebook’s Goliath with a return to community centred content.
TAG’s Nick Stringer explains how the body is working with the Joint Committee for Web Standards in the UK to create a consistent approach to digital advertising standards across the US and UK markets.
Adtech firm Videology has filed for Chapter 11 bankruptcy protection this week, while setting up a deal to sell its assets to Amobee, a subsidiary of Singtel.
The Newsworks research, Planning for Profit, shows that increasing the share of budget in print to what is described as an “optimum level” would more than double current campaign PROI.