Ascential said it intends to combine Warc with Cannes Lions’ The Work, to form a digital subscription product of scale.
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Tink Labs, a Hong Kong start-up operating in the travel and tourism space, has hired Paul Frampton-Calero as its UK and Ireland CEO.
JCDecaux said the purpose of the system is to grow OOH advertising spend globally by providing automation and programmatic trading for media sellers and buyers.
Andy Pang, Snap’s international head of measurement, said the tool would add “another dimension” to the way brands can evaluate their impact on Snapchat.
UK forecasters are predicting a long, hot summer. Brands can therefore expect a surge in overnight online traffic as soaring temperatures drive sleepless consumers back to their screens, according to new research published today.
In his new role Long will be responsible for leading Dare’s creative and design output across the agency’s portfolio, which includes brands such as BMW and Nike.
Ex-WPP boss Sir Martin Sorrell has “strenuously” denied reports made in the press accusing him of allegedly using a company credit card to pay for a prostitute.
It might be complex, but the out-of-home sector must get its act together on the use of programmatic, writes Dominic Mills. Plus: a nail in the coffin for CMOs hoping to become CEOs, and a pivotal week for both Sorrell and WPP.
Rapport’s Paul Sambrook tells Infectious Media programmatic definitely isn’t the only buying and selling methodology fit for a digital age.
Announcing a three-year deal to stream Premier League football, Amazon has broken the hold of Sky and BT. Here, experts explain the significance of the deal.
